Discover Eye of Horus
Ancient Egyptian beauty wisdom meets modern Australian formulation. Eye of Horus creates natural cosmetics that enhance your features with botanical ingredients and rich, buildable pigments. At Wholefood Merchants, we carry a curated selection of this iconic brand's makeup range so you can build a complete look from one trusted source. Bold colour, clean ingredients, and formulas designed to last.
What Makes Eye of Horus Special?
Eye of Horus draws on centuries-old beauty traditions and translates them into makeup that works for today. The brand uses sacred oils like moringa and castor to nourish skin while delivering intense colour payoff. Every product is designed to enhance natural beauty rather than mask it.
What sets this range apart is the commitment to quality pigments paired with skin-friendly botanicals. You get the performance of conventional cosmetics with the confidence that comes from knowing what is on your skin. Vegan, cruelty-free, and made in Australia.
What Goes Into Eye of Horus Products
Moringa oil sits at the heart of many formulas, prized for its moisturising and antioxidant properties. Castor oil adds conditioning and helps pigments adhere smoothly. Natural waxes provide structure without heaviness. Mineral pigments deliver rich colour that blends seamlessly.
The brand avoids synthetic fragrances, parabens, and harsh chemicals. Instead, botanical extracts do the heavy lifting - nourishing the delicate skin around the eyes, lips, and face while keeping formulas stable and long-wearing.
How to Use Eye of Horus
With 22 products to explore, you can build anything from a five-minute everyday face to a full evening look.
Eye Pencils and Liners
Use the goddess pencils to line, smoke out, or define. The creamy texture makes blending easy. Start at the outer corner and work inward for a natural shape. Build intensity with a second layer.
Mascaras
Coat lashes from root to tip in a zigzag motion. Allow the first coat to set before adding a second for volume. The botanical formula conditions lashes while adding drama.
Eyeshadows
Pat colour onto lids with a flat brush for intensity, or blend with a fluffy brush for a soft wash. Layer shades from lightest in the inner corner to deepest in the crease.
Lip Products
Apply directly for a bold finish or dab with a fingertip for a softer stain. The nourishing oils keep lips comfortable throughout the day.
Brow Products
Feather light strokes through brows to fill sparse areas. Set with a clear or tinted formula and brush through for a natural finish.
Eye of Horus for Every Occasion
This range works just as well for school drop-off as it does for a night out. Parents can rely on quick-application products that hold up through a busy day. Teens exploring makeup for the first time get clean formulas they can feel good about. And anyone who prefers natural beauty products can build a full kit without compromise.
Creative Looks Worth Trying
You do not need a makeup artist to get great results. Start simple and build confidence.
The Everyday Natural
One swipe of mascara, a touch of liner smudged along the upper lash line, and a nude lip. Five minutes, polished finish. This is your go-to for work, errands, and everything in between.
The Smoky Eye Made Simple
Layer a dark goddess pencil along the upper and lower lash line. Smudge outward with a small brush. Add mascara and keep lips neutral. Looks dramatic but takes less than ten minutes.
The Bold Lip Statement
Pair a statement lip colour with minimal eye makeup - just mascara and groomed brows. Let the lips do the talking. Perfect for dinners, events, or any time you want impact without fuss.
The Golden Glow
Use a warm-toned eyeshadow across the lid, add a touch of shimmer to the inner corner, and finish with mascara. Pair with a tinted lip balm for a sun-kissed, effortless look.
Three Looks, One Brand
Match your makeup to the time you have and the day ahead.
The Five-Minute Face
Mascara, a smudge of liner, and lip colour. That is it. Grab your three hero products, apply at the mirror or even in the car park, and you are set. This is the look that handles ninety percent of your week.
The Weekend Refresh
Take ten minutes. Add eyeshadow, blend your liner properly, and layer mascara for extra volume. Fill brows and finish with a bolder lip. You look put-together without looking overdone.
The Full Evening Look
Break out the full toolkit. Primer, eyeshadow in two or three shades, precise liner, volumising mascara, defined brows, and a statement lip. Build each layer and take your time. This is the ritual that makes getting ready part of the fun.
Who Benefits Most
- Beauty enthusiasts looking for natural and organic makeup that performs - browse our full beauty and wellness collection
- Anyone with sensitive skin who wants botanical-based cosmetics
- Makeup lovers who value cruelty-free and vegan formulas
- Teens and young adults exploring clean beauty for the first time
- Gift shoppers looking for premium Australian beauty brands - pair with Inika Organic for a complete natural makeup kit
Simple Tips for Best Results
Start with a clean, moisturised face for the smoothest application. Sharpen pencils before each use for precise lines. Store products in a cool, dry spot away from direct sunlight. Build colour gradually rather than applying too much at once. Remove makeup gently at the end of the day with a natural cleanser.
Why Shop Eye of Horus at Wholefood Merchants?
Full Range
Liners, mascaras, eyeshadows, lip products, and brow essentials - everything you need to build your natural makeup kit.
Australia-Wide Delivery
Products ship nationwide. Melbourne metro shoppers can bundle with skincare favourites for a complete beauty order.
Expert Tips
Not sure where to start? Our team can help you choose the right shades and products for your colouring and style.
Treat Yourself to Eye of Horus Today
Natural makeup should feel as good as it looks. Browse Eye of Horus at Wholefood Merchants, pick a few hero products to start with, and discover what botanical beauty can do. Add your favourites to the cart and enjoy makeup that works with your skin, not against it.
