{"product_id":"laundry-liquid-1lt","title":"Laundry Liquid 1lt","description":"\u003cp\u003eLow-tox, high performance; this smartly formulated laundry liquid delivers soft, fresh clothes and a beautiful natural scent you'll love, all with less impact on your skin, your home, and the planet.\r\n\u003c\/p\u003e\u003cp\u003eEver wondered why laundry liquids are so thick? Back in the 1970s and '80s, market research showed consumers linked thicker liquids with higher concentration and better quality. The result? More chemicals, bigger environmental footprint, harsher on skin, no gain in performance. Pollution for the sake of perception? Hard pass from us at Ecogreen.\u003c\/p\u003e\u003cp\u003eFormulated for Performance NOT Perception. Instead, we've built a smarter laundry liquid: a balanced blend of plant-based surfactants, fabric-softening humectants, and skin-friendly pH buffering. Every ingredient earns its place working in harmony to lift dirt, protect fibres, and leave a fresh natural scent you'll love.\u003c\/p\u003e\u003cp\u003eSame powerful results, with less waste, gentler care, and a lighter footprint on the planet. Clean clothes. Clean conscience.\u003c\/p\u003e\u003cp\u003e1L\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNaturally Scented, Synthetic-Free Freshness - Infused with Geranium, Lime \u0026amp; Pine essential oils-naturally deodorising and refreshing without synthetic fragrances.\u003c\/li\u003e\n\u003cli\u003eLow Tox Formula - Uses up to 50% less surfactant than conventional detergents, relying on smarter formulation strategies to maintain cleaning power while reducing chemical.\u003c\/li\u003e\n\u003cli\u003eReadily Biodegradable \u0026amp; Greywater Safe Ingredients - Every ingredient in the formula is readily biodegradable, with no phosphates, optical brighteners, or persistent residues, making it ideal for greywater systems, with minimal downstream impact on soil health and aquatic life.\u003c\/li\u003e\n\u003cli\u003eGentle on Fibres, Soft on Skin​ - With moisture-retaining ingredient, a gentle pH-balanced formula, this detergent leaves clothes feeling softer and fresher without added softeners or residues that can irritate skin or stiffen fabrics.​\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECO GREEN","offers":[{"title":"Default Title","offer_id":43079462027473,"sku":"EG-Laundry-1000","price":18.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20260430120936_723859-original.jpg?v=1779944945","url":"https:\/\/wholefoodmerchants.com\/products\/laundry-liquid-1lt","provider":"Wholefood Merchants","version":"1.0","type":"link"}