From humble beginnings in 1978, Nitiraj was formed in London to introduce the first quality traditional incenses in the UK market which were made from scratch using natural plant based ingredients. Now the product lines have expanded and stretch across the globe.

The flag ship line of Nitiraj Platinum Incenses really brings together 40 years experience and is the clearly where nature, beauty and fine fragrances come together. The quality incense is made in the traditional method of combining natural resins, herbs and aromatic oils combined with honey to produce fragrances that smell divine and burn very slowly (1 hour per sticks).