Superior quality, colour, flavour & aroma. This 100% Pure Ceylon variety (Cinnamonum verum) is native to Sri Lanka. Known as ‘true cinnamon’, it is considered by foodies, and health-conscious lovers of cinnamon. as superior in quality, flavour and health benefits. Pure Ceylon Cinnamon can be used wherever cinnamon is used in cooking for flavour and health. The aroma and flavour is complex, delicate, milder than the common cinnamon variety (Cinnamonum Cassia), with a brownish colour- simply adjust to taste. The Health-Promoting Properties in cinnamon make it one of the most valuable spices in traditional medicines. Pure Ceylon Cinnamon (Cinnamonum Verum) uniquely has only trace amounts of coumarin vs standard Cinnamon (Cinnamonum Cassia), making it a healthier variety. It’s powerful antioxidant and anti-inflammatory properties support vital organ function - linked to a reduced risk of heart disease and blood sugar lowering. As an antibacterial and antifungal, it is used to treat infections and viruses. Cinnamon is a source of fibre, manganese & calcium.