{"title":"Proper Crisps","description":"\u003ch2\u003eHand-Cooked Crisps Done Right\u003c\/h2\u003e\n\u003cp\u003eGood crisps start with good potatoes, quality oil, and the patience to cook them properly. Proper Crisps is a New Zealand brand that hand-cooks every batch in small kettles using premium ingredients, delivering bold flavours with a satisfying crunch and no artificial anything. Wholefood Merchants stocks over 20 Proper Crisps varieties alongside our wider \u003ca href=\"https:\/\/wholefoodmerchants.com\/collections\/snacks\"\u003esnacks\u003c\/a\u003e collection for anyone who believes snacking should never mean settling.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Proper Crisps?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand-cooked in small batches\u003c\/strong\u003e in New Zealand for a thicker, crunchier crisp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal, simple ingredients\u003c\/strong\u003e with no artificial colours, flavours, or preservatives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold flavour range\u003c\/strong\u003e from classic sea salt to rosemary and thyme, sweet chilli, and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium quality\u003c\/strong\u003e that stands above conventional supermarket crisps\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"tortilla-chips-cheeza-peno-170g","title":"Cheeza-Peno Tortilla Chips 170g","description":"\u003cp\u003eHola Amigos! These Tortilla Chips are crafted in the same, traditional way they've been made in Mexico for generations. Did you know the humble Corn Tortilla has been a staple food in North American and Mesoamerican cultures for centuries? The Salted Tortilla Chips are seasoned a vegan-friendly blend of nutritional yeast, spices and dried Jalapeño peppers.\u003c\/p\u003e\u003cp\u003e170g\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% Natural Ingredients\u003c\/li\u003e\n\u003cli\u003eGMO Free Corn\u003c\/li\u003e\n\u003cli\u003eNZ Grown High Oleic Sunflower Oil\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003cli\u003eHome Compostable Bag\u003c\/li\u003e\n\u003cli\u003eNo added MSG\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PROPER CRISPS","offers":[{"title":"Default Title","offer_id":41238251995345,"sku":"PC-TCH","price":5.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20240220094509_579236-1024_4835f455-96bd-445f-86dc-62f4ef5cfaad.png?v=1778762816"},{"product_id":"rosemary-thyme-crisps-150g","title":"Rosemary \u0026 Thyme Crisps 150g","description":"Thyme and rosemary are imported from Europe; the herbs are dried and ground just prior to the cooking process to release the natural oils, ensuring your crisps have the freshest taste and flavour possible.","brand":"PROPER CRISPS","offers":[{"title":"Default Title","offer_id":41238274244817,"sku":"PC-ROS","price":5.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20230123122015_916494-1024.jpg?v=1778762814"},{"product_id":"cider-vinegar-salt-crisps-140g","title":"Cider Vinegar \u0026 Salt Crisps 140g","description":"Our Award Winning moreish Apple Cider Vinegar crisp has the perfect balance of sweet and zing, we make ours with real vinegar!","brand":"PROPER CRISPS","offers":[{"title":"Default Title","offer_id":41238288564433,"sku":"PC-CID","price":5.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20230123135936_856807-1024.jpg?v=1778762810"},{"product_id":"marlborough-sea-salt-crisps-150g","title":"Marlborough Sea Salt Crisps 150g","description":"100% New Zealand grown potatoes, batch cook them in High Oleic Sunflower Oil before finishing them off with a light sprinkle of Sea Salt from Lake Grassmere (Marlborough) – it’s all about the potato!","brand":"PROPER CRISPS","offers":[{"title":"Default Title","offer_id":41238299672785,"sku":"PC-MSS","price":5.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20230123142147_320368-1024.jpg?v=1778762812"},{"product_id":"marlborough-sea-salt-crisps-40g","title":"Marlborough Sea Salt Crisps 37g","description":"\u003cp\u003e100% New Zealand grown potatoes, batch cook them in High Oleic Sunflower Oil before finishing them off with a light sprinkle of Sea Salt from Lake Grassmere (Marlborough)\u003c\/p\u003e\u003cp\u003e✓ 100% Natural Ingredients\u003c\/p\u003e\u003cp\u003e✓ New Zealand Potatoes\u003c\/p\u003e\u003cp\u003e✓ High Oleic Sunflower Oil\u003c\/p\u003e\u003cp\u003e✓ Suitable for Vegans\u003c\/p\u003e\u003cp\u003e✓ Gluten Free\u003c\/p\u003e\u003cp\u003e✓ No added MSG\u003c\/p\u003e\u003cp\u003e✓ GMO Free\u003c\/p\u003e","brand":"PROPER CRISPS","offers":[{"title":"Default Title","offer_id":41238306226385,"sku":"PC-4MA","price":3.7,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20230123141913_899603-1024.jpg?v=1780021865"},{"product_id":"cider-vinegar-salt-crisps-140g-1","title":"Cider Vinegar \u0026 Salt Crisps 40g","description":"Our Award Winning moreish Apple Cider Vinegar crisp has the perfect balance of sweet and zing, we make ours with real vinegar!","brand":"PROPER CRISPS","offers":[{"title":"Default Title","offer_id":41252368548049,"sku":"PC-4CI","price":3.7,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20230118120738_378603-1024.jpg?v=1778769712"},{"product_id":"big-cut-smoked-paprika-sweet-smokey-140g","title":"Big Cut  Smoked Paprika Sweet \u0026 Smokey 140g","description":"\u003cp\u003eOur thickly cut golden potatoes are dusted with a sweet smoked Paprika, grown on the hills of Spain and smoked with oak wood for a truly unique tapas-inspired BIG flavour.\u003c\/p\u003e\u003cp\u003e140g\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% Natural Ingredients\u003c\/li\u003e\n\u003cli\u003eNew Zealand Potatoes\u003c\/li\u003e\n\u003cli\u003eHigh Oleic Sunflower Oil\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003cli\u003eGluten Free\u003c\/li\u003e\n\u003cli\u003eNo added MSG\u003c\/li\u003e\n\u003cli\u003eGMO Free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proper Crisps","offers":[{"title":"Default Title","offer_id":41588227277009,"sku":"PC-5SM","price":5.9,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20250403152206_220209-1024.png?v=1778772187"},{"product_id":"rosemary-thyme-crisps-40g","title":"Rosemary \u0026 Thyme Crisps 40g","description":"\u003cp\u003eThyme and rosemary are imported from Europe; the herbs are dried and ground just prior to the cooking process to release the natural oils, ensuring your crisps have the freshest taste and flavour possible.\u003c\/p\u003e\u003cp\u003e40g\u003c\/p\u003e","brand":"PROPER CRISPS","offers":[{"title":"Default Title","offer_id":42725192073425,"sku":"PC-4RT","price":3.7,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/5776\/4561\/files\/20251209154426_319925-original.jpg?v=1778777591"}],"url":"https:\/\/wholefoodmerchants.com\/collections\/brand-proper-crisps.oembed","provider":"Wholefood Merchants","version":"1.0","type":"link"}